Marketing - SWOT Analysis For Various leading Brands

SWOT analysis of Vaseline – Vaseline SWOT analysis Vaseline is a very popular product for both – kids as well as adults and is used to make the skin soft as well as for diaper rashes and for cuts and burns. It was invented by Mr Robert Chesebrough  in 1859 and was initially called Wonder Jelly. However, Mr Chesebrough wanted to Patent it and hence he chose the combination of the words Water and Oil in German and Greek respectively to patent it as Vaseline. And what a wonder Vaseline has been since the ages!! The core product of Vaseline is a petroleum jelly which is most commonly used. The brand Vaseline has become generic for Petroleum jelly so that instead of calling it as petroleum jelly, people just call it as Vaseline. That’s the popularity of the brand name. But lately, since the acquisition by HUL, Vaseline has expanded into several skin care product lines looking at its already flourishing brand equity. Strengths in the SWOT analysis of Vaseline Brand recall...

SWOT analysis of Hindustan Unilever – HUL SWOT analysis Strengths in the SWOT analysis of Hindustan Unilever ( HUL ) 1) Brand visibility –  From soap to mineral water, HUL is shaping the life of 1.3 billion people daily. Being in consumer goods market with its 20 consumer categories such as soap, tea, detergents, shampoo etc. & each having large assortments, helped HUL in occupying the large shelf space of Grocery /departmental stores which itself explains the acceptance/demand of their products in the market. 2) Market leader in consumer goods:  According to Nielsen data 2 out of three Indian consumers use HUL products. HUL used selective targeting strategy to emerge as a market leader in the Indian market. 3) Innovative FMCG Company:  Hindustan Unilever Research center (HURC),Mumbai & Unilever Research India, Bangalore ,both research facilities were bought together in a single site in Bangalore in 2006.Employees in this facility continuously...

Dettol is one of the top brands from the house of Reckitt benckiser. It is known to be a household brand and is the first brand to be remembered when anyone needs an anti septic location. In fact, a few years back, dettol had become a generic brand name for all anti septic lotions as hardly anything else was used. One of the strong points in the SWOT analysis of Dettol is its product as well as its brand equity. As Dettol has been around for ages, people trust it blindly. In fact, till date doctors too use dettol instead of any other anti septic. Here is the SWOT analysis of DETTOL   Strengths in the SWOT analysis of DETTOL   Table of Contents  [hide] 1  Here is the SWOT analysis of DETTOL  2  Strengths in the SWOT analysis of DETTOL  3  Weaknesses  in the SWOT analysis of DETTOL  4  Opportunities in the SWOT analysis of DETTOL  5  Threats in the SWOT analysis of DETTOL  5.1 ...

Dove is one of the strongest brands in the product portfolio of Hindustan Unilever. Dove has presence in various products such as Soap for Men and Women, Shampoos, deodarants, body washes and others. The history of Dove soap is very interesting. Dove was invented in the World war second when Soldiers used to Bath with Sea water. Thus, they needed a soap which was good with Sea water and Dove was excellent with it. But once the war was over, Dove was useless because it could not be used with normal water. It was quite strong. So the R&D added Cream along with Soap so that Dove could be smoothly used with normal water. The product was thus very cleansing and yet very soothing in nature. Here is the SWOT analysis of Dove. Strengths in the SWOT analysis of Dove 1) Product design – One of the best advantages of Dove is its product design. Its combination of Soap + Cream is what makes it both – cleansing and smoothing product. Hence the users of Dove just love the brand. Do...

Pond’s is one of the leading Skin care brands by HUL and has an ancient heritage. It is existing since the 1840’s since the time it as established through research by Mr Pond’s after whom the brand is named. Since then, Pond’s has its presence in various types of Skin care products, most prominent of which is Pond’s powders, beauty products, age miracle products, cold cream as well as the recently launched men’s care products. Here is the SWOT analysis of Ponds. Strengths in the SWOT analysis of Ponds Strong player in Skin care –  Pond’s is one of the strongest players in the Skin care market. It literally dominates the middle and affordable priced segment and is the product of choice for the masses. It has strong mass appeal.  Focused target market –  Women have been the core target market of Pond’s since the days of its inception. All of its products as well as its advertising has been focused towards women. Pond’s beautifies women in all of its comm...

The hair care experts of the century, Sunsilk is one brand which is known to love your Hair and get it straight or curly or dark or smooth or just the way you like it. From the house of Hindustan Unilever, Sunsilk is a popular brand in the Hair care segment and works with various brand names. It is known as Sedal in Latin America, Seda in Brazil and Elidor in Turkey. Here is the SWOT analysis of Sunsilk. Strengths in the SWOT analysis of Sunsilk Unique Marketing strategy –  One of the key takeaways of the marketing strategy of Sunsilk is the fact that they brought in Hair care experts to design each type of heir shampoos and each one of their shampoos is endorsed by a Global hair care expert. Naturally, the shampoos have a global pull because just like you go to a restaurant when you hear the name of a star chef, you will buy a shampoo when you know a star expert has designed them with hand picked ingredients. Furthermore, the ads are designed so that each hair ca...